EMV at the Pump: Should You Wait Until 2020?

There has been considerable discussion in the fuel marketing industry about what the extension of the deadline for chip-readers to be installed at fuel pumps around the U.S. really means. The decision provides more time -- until 2020 -- for the fuel dispensers that currently are not capable of processing payments under the Europay MasterCard Visa (EMV) security standards to be upgraded or replaced.

We found this commentary piece published in CSP Daily to offer some interesting thoughts about the decision-making process for selecting when to make the EMV change-over. The writer points out some competitive and cost reasons for making the change sooner, rather than later.

http://www.cspdailynews.com/fuels-news-prices-analysis/fuels-analysis/articles/opinion-emv-pump-should-you-wait-until-2020

The writer concludes that "Delaying pump EMV upgrades means potential market-share loss and higher fraud risk for your site. Consumers - and crooks - will know who's made the move."

What do you think? We'd like to hear from you!